Here comes the bus. . .

The Washington Post reported last week that a new company, BusRadio, plans to put radios with advertising on school buses. Every hour of programming will contain 8 minutes of ads. The ads will target children as young as six. In September, BusRadio says it will advertise to captive audiences of schoolchildren in California, New York, Illinois, Pennsylvania and Massachusetts. Is it wrong to force captive audiences of children to listen to advertising? Should schools discourage children from doing homework, relaxing or interacting socially on school buses? Help create a lot of static for BusRadio. Let's stop the salesmen before they board the bus. Sigma & Partners is providing the venture capital for BusRadio. Click here to tell them that they probably shouldn’t fund BusRadio or any other project that forces schoolchildren to listen to advertising. And click here to tell your governor and state legislators to expel BusRadio from every school in your state.